{"id":613,"date":"2018-03-22T10:22:17","date_gmt":"2018-03-22T09:22:17","guid":{"rendered":"http:\/\/www.aeinstein.nl\/cms\/?p=613"},"modified":"2018-12-14T09:28:00","modified_gmt":"2018-12-14T08:28:00","slug":"aida-versus-adia","status":"publish","type":"post","link":"https:\/\/www.aeinstein.nl\/cms\/aida-versus-adia\/","title":{"rendered":"The Buyers Journey: AIDA versus ADIA"},"content":{"rendered":"<p><strong>Een propositie succesvol in de markt zetten met het ADIA-mdel<\/strong><\/p>\n<p>Het A.I.D.A.-model (Attention Interest Desire Action) &#8211;\u00a0 bedacht in begin van de 19e eeuw &#8211; is achterhaald.<\/p>\n<p>Het oude brein (lymbische deel) bepaalt sterker het koopgedrag dan de cortex toegeeft. De cortex wordt ook gekscherend \u2018de excuushersenen\u2019 genoemd. Het verzint excuses voor beslissingen die we met het onbewuste hebben genomen. Het oude brein bepaalt het koopgedrag. Beslissingen worden bepaald door emotie.<\/p>\n<p>Daarom hanteren wij het\u00a0<strong>A.D.I.A. \u2013 model<\/strong>: Action Desire Interest Alibi.<\/p>\n<p><a href=\"http:\/\/www.aeinstein.nl\/cms\/wp-content\/uploads\/2017\/11\/neuromap-static.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-616\" src=\"http:\/\/www.aeinstein.nl\/cms\/wp-content\/uploads\/2017\/11\/neuromap-static-1024x512.png\" alt=\"\" width=\"525\" height=\"263\" srcset=\"https:\/\/www.aeinstein.nl\/cms\/wp-content\/uploads\/2017\/11\/neuromap-static-1024x512.png 1024w, https:\/\/www.aeinstein.nl\/cms\/wp-content\/uploads\/2017\/11\/neuromap-static-300x150.png 300w, https:\/\/www.aeinstein.nl\/cms\/wp-content\/uploads\/2017\/11\/neuromap-static-768x384.png 768w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/a><\/p>\n<p>Bron: salesbrain<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een propositie succesvol in de markt zetten met het ADIA-mdel Het A.I.D.A.-model (Attention Interest Desire Action) &#8211;\u00a0 bedacht in begin van de 19e eeuw &#8211; is achterhaald. Het oude brein (lymbische deel) bepaalt sterker het koopgedrag dan de cortex toegeeft. De cortex wordt ook gekscherend \u2018de excuushersenen\u2019 genoemd. Het verzint excuses voor beslissingen die we&hellip; <br \/> <a class=\"button small blue\" href=\"https:\/\/www.aeinstein.nl\/cms\/aida-versus-adia\/\">Lees meer<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-613","post","type-post","status-publish","format-standard","hentry","category-geen-categorie"],"_links":{"self":[{"href":"https:\/\/www.aeinstein.nl\/cms\/wp-json\/wp\/v2\/posts\/613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aeinstein.nl\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aeinstein.nl\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aeinstein.nl\/cms\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aeinstein.nl\/cms\/wp-json\/wp\/v2\/comments?post=613"}],"version-history":[{"count":6,"href":"https:\/\/www.aeinstein.nl\/cms\/wp-json\/wp\/v2\/posts\/613\/revisions"}],"predecessor-version":[{"id":923,"href":"https:\/\/www.aeinstein.nl\/cms\/wp-json\/wp\/v2\/posts\/613\/revisions\/923"}],"wp:attachment":[{"href":"https:\/\/www.aeinstein.nl\/cms\/wp-json\/wp\/v2\/media?parent=613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aeinstein.nl\/cms\/wp-json\/wp\/v2\/categories?post=613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aeinstein.nl\/cms\/wp-json\/wp\/v2\/tags?post=613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}